HELLO.
I am AMBER.
I’ve always been drawn to the kind of images and designs that feel like exhaling: simple, honest, and quietly powerful. Before AFOTIK was a design studio, it was a camera in my hand, chasing the fleeting truth of motherhood, childhood, and the in-between moments that slip through fingers.
Photography taught me everything I know about connection: how light reveals a story, how stillness invites honesty, and how stripping things down to their essence makes them timeless. My black-and-white portraits of pregnancy, babies, and motherhood live in that space, where simplicity becomes its own kind of magic, and a single frame can hold decades of meaning.
Design came next, almost inevitably. The same instinct that made me want to bottle memories turned into a desire to build spaces for people [especially therapists, coaches, and wellness professionals] that feel safe, warm, and alive. Websites became the new white backdrop: a place where clarity, emotion, and storytelling could breathe. Branding became the modern version of portraiture: capturing who someone is and making it visible.
AFOTIK is where those worlds meet.
Where empathy meets edge.
Where strategy meets artistry.
Where a website can be a sanctuary…with just enough sparkle in its eye to feel human.
Today, I design brands and websites with the same philosophy that shaped my photography: beauty lives in simplicity, connection is everything, and timeless always wins over trendy. I want your clients to land on your site and feel instantly seen, understood, and safe.
When I’m not creating, you’ll find me spinning 80’s new wave records, laughing with my husband and kids, or trying (with questionable success) to win over my cat.
Learn more about my journey here ☞ Reinvention in my 40’s
STAY a WHILE.
…or START something NEW.
You can dive into the work we might create together, or wander through the words and ideas that shape it.
