You know what you NEED.
You just don't know what to call it yet.
Branding, web design and everything in between, explained.
Here's what each service actually is, on its own, before it gets bundled into a package.
If you're not sure which pieces you need, that's exactly what the free Vision Session is for.
Most of what's below doesn't get booked piece by piece. It shows up bundled inside Flagship, Foundation, or Fix, whichever fits what you're building. This page just pulls back the curtain on what each piece actually means, so you're not guessing at industry terms before you reach out. Want to see how it all fits together and what it costs?
See the packages →
BRAND STRATEGY
COPYWRITING
BRAND IDENTITY
SQUARESPACE
BRAND PHOTOGRAPHY
WEB DESIGN
SOCIAL MEDIA
DIGITAL MARKETING
PRINT DESIGN
CREATIVE DIRECTION
PRODUCT PHOTOGRAPHY
BRAND STRATEGY COPYWRITING BRAND IDENTITY SQUARESPACE BRAND PHOTOGRAPHY WEB DESIGN SOCIAL MEDIA DIGITAL MARKETING PRINT DESIGN CREATIVE DIRECTION PRODUCT PHOTOGRAPHY
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01. Brand Strategy
Brand strategy is the thinking that happens before anything gets designed: who you're actually for, what makes you different from the next business like yours, and the message that ties every piece of your brand together. Skip this step and you get a logo. Do it first and you get a brand that holds up when you're tired, busy, or explaining your business to someone new for the hundredth time.
This is where AFOTIK figures out what's true about your business before deciding what it should look like.
Included in every package. Foundation of everything that follows.
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02. Brand Design
Brand design is the visual language of your business: your logo suite, color palette, typography system, and the overall look someone recognizes as you before they've read a single word. Good brand design isn't about picking colors you like. It's about building something specific enough that it couldn't belong to anyone else.
AFOTIK builds full logo suites (not just one logo you're stuck resizing badly forever), a color system with real hierarchy, and typography that holds up across your website, social, and print.
Included in Flagship and Foundation. Available on its own through Fix.
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03. Squarespace Web Design
Squarespace web design is a custom, mobile-friendly website built on the Squarespace platform, structured with SEO built in from the first page, not bolted on after launch. It's the difference between a template with your logo dropped in and a site actually built around how people find you and move through your information.
Every AFOTIK site includes foundational SEO (page titles, headers, image optimization), a mobile-first layout, and hand-picked photography for any page that doesn't have client-supplied images to work with.
Included in Flagship and Foundation. Available on its own through Fix.
Learn more about Squarespace web design for your business here.
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05. Copywriting
Copywriting is the words on your site and marketing materials, written to sound like you and speak directly to the person you actually want to work with. It's not just "making it sound nice." It's the difference between a website that reads like a template and one that reads like you wrote it on your best day.
AFOTIK writes from how you actually talk (intake forms, voice memos, how you describe your work out loud), not from a generic template voice.
Included in Flagship. Available as an add-on to Foundation or Fix.
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06. Photography
Photography services cover two things: product photography for businesses with physical goods, and branding or headshot sessions for service-based businesses that need real images of themselves instead of stock. With 15+ years behind a camera before AFOTIK existed, this isn't a "we can also shoot some photos" add-on. It's a core skill the rest of the studio was built on top of.
Product sessions are built around how your items will actually be used across your site and social. Branding and headshot sessions are built around making that in front of the camera part feel like the least stressful hour of your week, not the most.
In-person sessions are based in Orange County, CA. Brand, web, and copywriting work happens with clients anywhere; photography is the one piece that's local by nature.
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06. Social Media Templates
Social media templates are a set of custom, on-brand designs you can drop your own photos and words into, so your feed looks consistent without you starting from scratch every time you post. Ongoing social media management (someone actually posting and running the account for you) can be arranged separately if you'd rather hand it off entirely.
Templates included in Flagship. Ongoing management available on request, scope and cost discussed directly.
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07. Print & Packaging / Product Design
Print and packaging design covers the physical pieces of your brand: business cards, packaging, labels, or any product design that needs to hold up in someone's hands, not just on a screen. Files are prepped for print and handed off to a trusted local print lab for finishing.
Available as an add-on, or included as one of the marketing pieces inside Flagship.
BRAND STRATEGY
COPYWRITING
BRAND IDENTITY
SQUARESPACE
BRAND PHOTOGRAPHY
WEB DESIGN
SOCIAL MEDIA
DIGITAL MARKETING
PRINT DESIGN
CREATIVE DIRECTION
PRODUCT PHOTOGRAPHY
BRAND STRATEGY COPYWRITING BRAND IDENTITY SQUARESPACE BRAND PHOTOGRAPHY WEB DESIGN SOCIAL MEDIA DIGITAL MARKETING PRINT DESIGN CREATIVE DIRECTION PRODUCT PHOTOGRAPHY
How It Actually Works
STEP 1: DISCOVER
It starts with a free Vision Session, a short call where we talk through what you're building and where it's stuck. Before the call, you'll fill out a short Vision Questionnaire, so we're not starting from zero. By the end of the call, we've figured out exactly which services and which package actually fit, not the other way around.
STEP 2: CREATE
This is the build: strategy first, then design, then web, then copy, layered in that order so nothing gets built on a guess. You'll see drafts along the way and have real rounds of feedback, not a single reveal at the end with no say in it.
STEP 3: LAUNCH
Your site and brand go live, and you get built-in support afterward so you're not left to figure out the back end alone the week after launch. This is also usually the point where the "does this actually work" question turns into "why didn't I do this sooner."
Common Questions
Do I need to know exactly which services I need before reaching out?
1
No. That’s what the Vision Session is for. Most people arrive with a rough sense that something isn’t working, not a specific shopping list, and that’s the normal starting point.
Can I book these services individually, or only as part of a package?
2
Most services are bundled inside Flagship, Foundation, or Fix. A few, like photography, print, copywriting, or email marketing, can be added on individually depending on what you already have in place. The right mix gets sorted out during your Vision Session.
Do you offer ongoing support after launch, like email marketing or social media management?
3
Every package includes a built-in support window after launch. Beyond that, ongoing email or social media management can be arranged separately based on what you need.
Are you only working with clients in Orange County?
4
AFOTIK is based in Lake Forest, CA, and works with brand, web, and copywriting clients anywhere. In-person photography sessions are local to Orange County and the surrounding area.
Not sure which of this you actually need?
That’s the whole point of the Vision Session.
Fill out the questionnaire, hop on a short call, and leave knowing exactly what fits. No pressure to know the answer before you show up.
