ORANGE COUNTY BRAND + WEB DESIGN STUDIOBrand + Squarespace Web DESIGN for Women-Led Small Businesses
Empathy meets artistry. Strategy meets soul.
You built something meaningful. Now your brand needs to reflect the quality, personality, and heart behind the work.
AFOTIK creates thoughtful visual identities and custom Squarespace websites for women-led small businesses ready to move beyond the patchwork. Based in Orange County and working with clients near and far, I bring strategy, artistry, and a guided process together so your business feels clear, cohesive, and unmistakably yours.
Design for businesses with something REAL beneath the surface.
AFOTIK works with women-led businesses whose work carries depth, personality, and a clear point of view. That may include therapists, psychologists, wellness professionals, skincare brands, artists, creative service providers, food businesses, movement studios, and other thoughtful founders building something meaningful.
SIGNATURE BRAND + WEB PARTNERSHIPthe STORY | Brand Strategy + Squarespace Web Design
This is the whole package: your visual identity and your online home, crafted to tell your story in full. When branding and web design are built together, the result is seamless, intentional, and powerful.
WHAT’S INCLUDED:
01/The Brand Identity
A complete logo suite, color palette, typography system, and visual direction designed to feel unmistakably yours.
02/The Brand Strategy
Clear positioning, audience insights, messaging direction, and a creative compass to guide the work.
03/The Website
A strategic, mobile-friendly five-page website with foundational SEO and a launch-ready structure.
04/The Marketing Pieces
Choose up to three print or digital pieces to help your new brand show up consistently beyond the website.
05/The Social Starter System
Six custom Instagram templates and profile-image direction for a cohesive launch.
06/The Support
Twelve weeks of guidance, light updates, and post-launch support so you are not left to figure it all out alone.
*For Locals
For local clients, a mini headshot or brand photography session may be substituted for select collateral or social templates.
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Because they’re two halves of the same story. A cohesive brand paired with a tailored website means your first impression is unforgettable.
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Typically 6–8 weeks from discovery to launch, depending on scope and feedback.
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Combining brand and web design is a smart way to save money. You get everything included in both branding and web packages, plus some extra perks.
Starting at just $2490
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This is a trick question for me, because I spent 15 years as a professional photographer. So obviously, I want to say yes. However, I am also a small business owner and I understand the importance of cutting corners where you can, when you can, if you need to.
I put together a how-to guide on capturing your own photos with your phone right here ☞ DIY Headshots
Need ONE part of the ecosystem?
Begin with a focused standalone service.
the IDENTITY | Visual Identity + Brand Design
For the business ready to look as intentional as it feels.
The IDENTITY is a strategic brand design experience for business owners who need a clear, cohesive visual foundation, without the full brand + website investment. We’ll move beyond “I picked these colors because I liked them” and build a brand identity with meaning, direction, and staying power. This is where your visuals start speaking the same language: your logo, colors, typography, imagery, and creative direction all working together to create a brand that feels recognizable, elevated, and deeply aligned with who you are.
WHAT’S INCLUDED:
01/Brand Strategy + Creative Direction
A thoughtful foundation for your audience, positioning, personality, and overall visual direction.
02/Logo Suite
A primary logo, secondary variations, and a supporting brand mark designed for flexibility across platforms.
03/Custom Color Palette
A curated palette that reflects the mood, personality, and emotional tone of your brand.
04/Typography System
Font pairings and usage guidance to help your brand feel polished and consistent across platforms.
05/Custom Visual Elements
Supporting icons, patterns, textures, or illustrations developed to deepen the identity.
06/The Creative Compass
A practical Brand Guide that brings the full system together and shows you how to use it.
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A refresh is like a haircut; it neatens up what’s there. Usually this means adding on a few variations that complement the current logo, or polishing the existing ones to feel more modern/fresh.
A full brand design is more like a whole new wardrobe; logo, fonts, colors, and tools to carry your business into the future.
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Because consistency builds trust. A cohesive brand makes you instantly recognizable and helps your audience feel at home.
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Custom branding starts at just $1290 for everything you see above.
Need just a logo refresh? That’s only $500 when added onto a web design package.
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Think of it like outfits for different occasions. Your main logo is the “signature look,” but sometimes you need a simpler mark for small spaces, or a vertical version where the horizontal won’t fit. Having a set of logo variations keeps your brand consistent and flexible no matter where it shows up; business cards, websites, social media, or signage.
the HAVEN | Custom Squarespace Website Design
For the business that has the pieces in place, but needs a website that finally feels like home.
The HAVEN is a fully custom website design experience for business owners who are ready for a more thoughtful, polished, and strategic online presence. This is not about making a few pretty pages and hoping for the best. We’ll shape your website around your audience, your offers, your voice, and the way people actually move through information. The result is a website that feels beautiful, intuitive, and easy to trust; designed to help visitors understand who you are, what you do, and why they should take the next step.
WHAT’S INCLUDED:
01/Custom SQSP Website Design
A fully custom website designed around your brand, audience, offers, and client experience.
02/Strategic Page Layout + Site Structure
Thoughtful pages, user flow, and calls-to-action that make the next step easy to find.
03/Mobile Friendly Design
A polished experience across desktop, tablet, and mobile.
04/Foundational SEO setup
Page titles, descriptions, image alt text, and basic keyword placement to help your site start on solid ground.
05/Conversion-Minded Design Decisions
Clear pathways and design decisions that support inquiry, booking, or purchase.
06/Website Training + Launch Support
A walkthrough of your site and support around launch so you feel confident managing the basics once your website is live.
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They’re built for connection. I blend design with strategy, so your site doesn’t just look good; it works hard for your business. My strength is capturing the essence of YOU.
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If you want clients/customers to find you online, then YES. Read more about the importance of SEO here ☞ Does SEO Really Matter?
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Nope. You’ll get a personal walkthrough and training so you feel comfortable making updates on your own. And you can always call on me to make changes you’re not comfortable making yourself!
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Web design packages start at $1890 for everything you see above.
Need just a landing page or one-pager? (Usually for sales funnels). Let’s talk!
Everything CONNECTS
Begin with the STORY.
For businesses ready to move beyond the patchwork, The Story brings the full ecosystem together: strategy, visual identity, custom Squarespace web design, SEO foundations, and launch-ready support.
The result is not simply a prettier website. It is a clearer, more cohesive presence built to earn trust, carry your personality, and support the business you are becoming.
Supporting BRAND Services
Thoughtful additions that help the brand feel cohesive wherever your clients encounter it.
Photography + Content DirectionPrint + Brand Collateral
onging seo/blog supportSocial Launch Assets-
Yes. AFOTIK offers brand strategy, visual identity design, and custom Squarespace websites for small businesses ready for a more cohesive presence. You can book branding or web design as a standalone service, or choose a full brand + website partnership if the pieces need to come together as one clear, connected ecosystem.
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I do. AFOTIK specializes in thoughtful, custom Squarespace websites for women-led small businesses with heart, personality, and a story worth telling. The goal is not simply to make the website look better. It is to create a strategic, easy-to-navigate online presence that feels like a natural extension of the business behind it.
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Absolutely. AFOTIK is based in Orange County, California, but I work with clients near and far. Most of the process can happen virtually through thoughtful questionnaires, collaborative check-ins, and a clear client portal that keeps everything organized along the way.
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Yes. Therapists, counselors, psychologists, and wellness professionals are an important specialty within AFOTIK. These businesses need more than a polished website. They need a presence that communicates trust, warmth, clarity, and professionalism without feeling clinical, overly soft, or interchangeable with every other beige waiting-room brochure on the internet.
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It depends on where your business feels stuck.
If your visuals no longer reflect the quality of your work, but your website is still serving you well, brand design may be the right place to begin. If you already have a strong identity but your website feels dated, confusing, or difficult to update, a custom Squarespace website may be enough.
If the entire presence feels pieced together (or you are not quite sure where the disconnect is) The Story is usually the best fit. It brings strategy, branding, and web design together so each piece supports the next.
STAY a WHILE.
…or START something NEW.
You can dive into the work we might create together, or wander through the words and ideas that shape it.
