MEET AMBER, YOUR OC BRAND & WEB DESIGNER

I build brands and websites for women who've built something real and are ready for it to finally look like it.

The Who


Female business owners, especially therapists and other heart-driven brands, who are done DIY-ing it in Canva and ready for something that actually feels like them.

The How


Brand strategy, visual identity, and Squarespace web design, all under one roof. Thirteen years behind a camera taught me how to build trust fast, and that's baked into how I design now too.

The Why


Because when a brand finally looks like the person behind it, something shifts. I've watched it happen through a lens, and I've watched it happen at a homepage reveal. Same feeling, every time.

Want the long version? Keep scrolling. ↓

HELLO.
I am AMBER.

I’ve always been drawn to the kind of images and designs that feel like exhaling: simple, honest, and subtly powerful. Before AFOTIK was a design studio, it was a camera in my hand, chasing the fleeting truth of motherhood, childhood, and the in-between moments that slip through fingers.

A woman with short dark hair and tattoos sitting on a wooden stool, wearing black clothing, barefoot, with a contemplative expression.

Before photography, I spent years in Montessori education working with toddlers, ages 18 months to 3 years, one of the most formative windows in human development. That work taught me how to meet people exactly where they are, how to create environments where someone feels safe enough to show up fully, and how to guide a process without taking it over. Those instincts didn't leave when I switched careers. They just found a new medium.

I've worked with therapists, wellness practitioners, photographers, and women-led small businesses who knew their work was good but couldn't figure out why their online presence wasn't reflecting it. That gap is exactly what I'm here to close.

I'm a Squarespace Circle Gold Partner, which is a formal way of saying Squarespace recognizes the quality of my work. I earned dual associate degrees in Graphic Design and UX Design with a 4.0 GPA because I believe in knowing my craft deeply. I'm based in Lake Forest, California, and I work with clients across Orange County and wherever good ideas call home.

When I'm not creating, you'll find me spinning 80s new wave records, laughing with my husband and kids, or trying (with questionable success) to win over my cat.

Learn more about my journey here ☞ Reinvention in my 40s

Photography taught me everything I know about connection: how light reveals a story, how stillness invites honesty, and how stripping things down to their essence makes them timeless. My black-and-white portraits of pregnancy, babies, and motherhood live in that space, where simplicity becomes its own kind of magic, and a single frame can hold decades of meaning.

Design came next, almost inevitably. The same instinct that made me want to bottle memories turned into a desire to build spaces for clients that feel safe, warm, and alive. Websites became the new white backdrop: a place where clarity, emotion, and storytelling could breathe. Branding became the modern version of portraiture: capturing who someone is and making it visible.

AFOTIK is where those worlds meet. Where empathy meets edge. Where strategy meets artistry.

Today, I design brands and websites with the same philosophy that shaped my photography: beauty lives in simplicity, connection is everything, and timeless always wins over trendy. I want your clients to land on your site and feel instantly seen, understood, and safe.

So, that's me. If we sound like a match, let's find out.

Schedule your free call

Check out some of my photography down below 🖤

Child sitting on a chair wearing a party hat with the number 1, covering eyes with hand, black and white photo.
A black and white photo of a pregnant woman with dark hair and a big smile, wearing a black top and pants, standing with her hand on her stomach. She is posing next to a man with short hair and closed eyes, sitting on a stool, wearing a white shirt a
A black-and-white photo of a man with a beard holding and cuddling two young children, one with glasses and short hair kissing the other with curly hair on the forehead.
Black and white photo of a family with a man, woman, and baby, all embracing each other closely with happy expressions.
A black-and-white photo of a baby lying on a soft blanket, holding a toy, with a surprised expression, against a plain background.
A young girl with curly hair and a bright smile, wearing a sequin dress, is sitting and looking to the side. She is holding a sleeping baby wrapped in a white blanket, laying on her lap, on a soft white surface.
Black and white photograph of three children lying on a bed, with a light-colored wall in the background. The oldest child, a boy with wavy hair, is smiling and resting his head on the bed while embracing two younger children, one with closely croppe
Close-up of a doll's face in black and white, showing the nose, lips, and part of the eye.
Black and white photograph of a pregnant woman sitting on a rectangular block with her eyes closed, wearing a hat, long-sleeved top, and thigh-high stockings.
Black and white photo of a hand holding a group of small, round objects, possibly eggs, against a dark background.

STAY a WHILE.

…or START something NEW.

You can dive into the work we might create together, or wander through the words and ideas that shape it.

visit the blog
Let's work together
A woman with short hair, wearing a dark clothing, sitting on a tall stool with her feet off the ground, in front of a plain white backdrop, in an industrial-style room.