behind the brand

aphotic

[ ey-foh-tik ]

adjective

  1. lightless; dark.

I adore the color black and have a penchant for a darker aesthetic. Choosing this word as a brand name is a bit of an inside joke, but also…kinda fitting when you know me. ;)

I’ve always believed design can be both a sanctuary and a spark. My own journey began with photography, telling stories through light, shadow, and patience. What started as capturing moments soon grew into building brands, websites, and experiences that connect.

AFOTIK is the space where empathy meets edge. I work with therapists, coaches, and small businesses to create designs that feel human and unforgettable—never like a waiting room brochure.

Beyond the screen, I’m usually spinning 80’s new wave records, laughing with my husband and kids, or trying (and failing) to make friends with my cat.

“Fun” Facts About Me

  • DOCUMENTARY BUFF: I can’t get enough of documentaries, especially those about cults and true crime. There’s just something fascinating about the weird and darker side of life.
  • FIRST CRUSH: David Bowie in Labyrinth. I mean, who can resist those tights and that hair, right?
  • BIRDS: I have an unreasonable fear of birds. Seriously, they freak me out. But I'm working on it every day. I've even set out a bird feeder in my backyard. Baby steps!

MY FAMILY

Ready to start your project?

Whether you’re building a brand-new practice or reimagining your business, I’d love to help.