HELLO.
I am AMBER.

I’ve always been drawn to the kind of images and designs that feel like exhaling: simple, honest, and subtly powerful. Before AFOTIK was a design studio, it was a camera in my hand, chasing the fleeting truth of motherhood, childhood, and the in-between moments that slip through fingers.

Black and white portrait of a woman with shoulder-length dark hair and bangs, wearing layered necklaces and earrings, with visible tattoos on her arms, seated with her arms crossed and smiling gently.

Photography taught me everything I know about connection: how light reveals a story, how stillness invites honesty, and how stripping things down to their essence makes them timeless. My black-and-white portraits of pregnancy, babies, and motherhood live in that space, where simplicity becomes its own kind of magic, and a single frame can hold decades of meaning.

Design came next, almost inevitably. The same instinct that made me want to bottle memories turned into a desire to build spaces for clients that feel safe, warm, and alive. Websites became the new white backdrop: a place where clarity, emotion, and storytelling could breathe. Branding became the modern version of portraiture: capturing who someone is and making it visible.

AFOTIK is where those worlds meet. Where empathy meets edge. Where strategy meets artistry.

Today, I design brands and websites with the same philosophy that shaped my photography: beauty lives in simplicity, connection is everything, and timeless always wins over trendy. I want your clients to land on your site and feel instantly seen, understood, and safe.

Before photography, I spent years in Montessori education working with toddlers, ages 18 months to 3 years, one of the most formative windows in human development. That work taught me how to meet people exactly where they are, how to create environments where someone feels safe enough to show up fully, and how to guide a process without taking it over. Those instincts didn't leave when I switched careers. They just found a new medium.

I've worked with therapists, wellness practitioners, photographers, and women-led small businesses who knew their work was good but couldn't figure out why their online presence wasn't reflecting it. That gap is exactly what I'm here to close.

I'm a Squarespace Circle Gold Partner, which is a formal way of saying Squarespace recognizes the quality of my work. I earned dual associate degrees in Graphic Design and UX Design with a 4.0 GPA because I believe in knowing my craft deeply. I'm based in Lake Forest, California, and I work with clients across Orange County and wherever good ideas call home.

When I'm not creating, you'll find me spinning 80s new wave records, laughing with my husband and kids, or trying (with questionable success) to win over my cat.

Learn more about my journey here ☞ Reinvention in my 40s

Let's work together

Check out some of my photography down below 🖤

A young child sitting on a chair, wearing a party hat with the number '1' on it, covering their face with both hands.
A black and white photograph of a newborn baby's feet
Black-and-white photo of a young boy lying on a bed, resting his head on an adult's arm, looking directly at the camera with a gentle smile.
A black and white photo of a pregnant woman in a black blazer with a black bra, smiling with her head tilted and hand on her belly, standing barefoot. An Asian man in a light-colored shirt, sitting on a stool with one foot on the ground, has his eyes
A black and white photo of a family embracing. The father and mother are holding their sleeping baby close to their faces, with the father's face near the baby's head and the mother smiling softly with her eyes closed. The mother has long, wavy hair
A man with a beard holding a young child with curly hair, while another boy with glasses leans in to kiss the child's forehead. The scene is emotional and intimate, captured in black and white.
Black and white photo of a woman sitting on a white block, wearing a cowboy hat, off-the-shoulder top, thigh-high stockings, looking down with her hand on her pregnant belly, posed against a plain wall.
A young girl with curly hair smiling and sitting on a white fluffy surface, holding a sleeping baby dressed in white lying across her lap.
Close-up black and white photograph of a sleeping newborn baby with wet hair, resting its head on its arms, on a plain background.
Close-up black and white image of a robot or mannequin's face, showing lips, nose, and partially the eye, with a neutral background.
A black and white photograph of a baby lying on a soft cloth, playing with a small wooden toy car, looking upward with curiosity.

STAY a WHILE.

…or START something NEW.

You can dive into the work we might create together, or wander through the words and ideas that shape it.

visit the blog
Let's work together
Black and white photo of a person with short hair holding and smelling a bouquet of flowers close to their face.