The ART of being SEEN
a blog for small business owners, designers, artists, therapists, & everyone in between…especially you.
How Much Does a Squarespace Website Cost
TLDR: A Squarespace website ranges from affordable to strategic depending on your goals.
Is Squarespace actually free?
Every platform claims to be simple, generous, and painless until you read the fine print that ruins your afternoon.
A Squarespace Q+A
Before you choose Squarespace, you can look at the questions people ask most often. Cost, trials, accessibility, limits, and what the platform can hold. These insights come from thirteen years of steady work on this system.
AFOTIK Color Study | Volume 1
Color is psychology, poetry, and strategy all at once. It’s how your brand whispers, “You’re in the right place.”
Hot Glue + Hope
For a few magical Halloweens, armed with a glue gun and pure maternal delusion, I somehow managed to pull together some pretty remarkable costumes for my son.
You don’t Need to be #1
Confession time: I don’t care if you rank #1 on Google. There, I said it.
S-E-Ohhhhh
You don’t need to master SEO overnight. Just start here. Each step builds momentum.
Is SEO Necessary?
If you’ve ever Googled your business and felt your heart sink because you didn’t see your name anywhere: Congratulations, you already know why SEO matters.
Three Careers, One Thread
On paper, childcare, photography, and design might look unrelated. In practice, they all orbit the same center: human connection.
The Fear of Not Knowing Enough
If you’re nervous to launch your website, offer a new service, or put your story out there, it probably means you’re onto something important.
Why I Went Back to School in My 40s
Reinvention isn’t a midlife crisis; it’s midlife clarity.
My Favorite Headshot Poses
Posing for headshots doesn’t have to feel awkward. Trust me, I spent 15 years as a professional photographer. These are some of my favorite headshot poses that strike the balance between professional and approachable, perfect for therapists and small business owners.
How NOT to Edit Your Headshots
Think your headshot just needs a quick Facetune swipe? Careful: over-editing can take you from “professional” to “wax figure.” Here’s what not to do (and when to let a pro step in).
DIY Headshots for Small Biz Owners
Phones take selfies. But can they take professional-looking headshots? Absolutely. Here’s how to get a photo that feels polished, natural, and client-ready, no fancy gear required.