balænce

branding + web design for local musician

Balænce came to me with a vision: to create a brand and website that felt mysterious, dark, and ritualistic; a space where their music could live and breathe.

I began with the foundation: a complete brand identity system including logo design, typography, and a color palette that balances stark contrasts with atmospheric depth. The visual language was crafted to feel modern yet timeless, echoing the band’s sound: moody, layered, and magnetic.

From there, I designed and developed the website, integrating iTunes and Spotify so visitors could move seamlessly from visuals into sound. The site leans heavily on custom imagery, video, and evocative copy, designed to immerse the audience in Balænce’s world rather than simply present information. Every element, from layout to motion to micro-details, reinforces the feeling of ritual and invitation.

The finished site is more than a digital hub. It is a vessel; carrying the band’s music, imagery, and philosophy into a cohesive experience that lingers like a spell.

  • 2025

  • BALÆNCE // rituals in sound

  • Music

  • Visual Branding and Web Design

    • branding design including logo, color palette and patterns

    • brand photography/video

    • custom web design with iTunes/Spotify/Youtube integration

logo

Logo with geometric design of compasses and circles above the word 'BALANCE' and the tagline 'Every Song is a Ritual' in red letters.
Abstract geometric design with circles and lines in black and red.
The word 'BALANCE' written in thin black lines on a black background, with two red dots, one above the letter 'A' and one below the letter 'C'.
A logo with a geometric compass and circle design above the word "BALANCE" in stylized font, featuring three red dots.

color palette

typography

The image displays the font Cerulya CF, showing the uppercase and lowercase alphabet in this font style.
A digital display showing the font name 'Dunbar Low' in large text, with the alphabet in uppercase and lowercase letters in a thin, minimalist style on a muted gray background.

photography

mock-ups

video

Back to work

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