the WELL is a conceptual wellness retreat imagined as a sanctuary for renewal, balance, and self-discovery. Inspired by the serene landscapes of Sedona, this project explores how branding can embody stillness and transformation across every touchpoint. From a refined logo suite to a print brochure, a poetic promo video, and a thoughtfully curated welcome kit, the WELL was designed as an immersive brand experience. Every element, from the typography and color palette to the product packaging and messaging, works together to communicate calm, clarity, and a sense of returning home to oneself.