Marketing Collateral + Design for Wellness Retreat in Sedona, AZ

the WELL

the WELL is a conceptual wellness retreat imagined as a sanctuary for renewal, balance, and self-discovery. Inspired by the serene landscapes of Sedona, this project explores how branding can embody stillness and transformation across every touchpoint. From a refined logo suite to a print brochure, a poetic promo video, and a thoughtfully curated welcome kit, the WELL was designed as an immersive brand experience. Every element, from the typography and color palette to the product packaging and messaging, works together to communicate calm, clarity, and a sense of returning home to oneself.

  • 2025

  • theWELL

  • Wellness

  • Branding + Design

    • branding suite

    • print brochure

    • promotional video + vertical for social media

    • product packaging for welcome kit

logo

Logo for The Well, a Renewal Retreat, featuring a minimalist outline of a person sitting on a chair and the text 'the WELL' with 'a renewal retreat' beneath.
Stylized text reading 'the WEL', with a cursive line drawing of a fox integrated into the lettering.
the word 'the WELL' written in large, stylized letters with a small pink diamond shape above the 'h'.
Circular logo with the text 'a renewal / retreat' at the top and 'the WELL' at the bottom, featuring a stylized, continuous line drawing of a person in a relaxed, meditative pose with a small star-like symbol nearby.

color palette

typography

A display of the Bulgari Regular font showcasing uppercase and lowercase letters on a dark green background.
Sample text displaying the font Nicky Sans Alt in uppercase and lowercase letters on a terracotta background.

print

Brochure for a wellness retreat called 'the WELL' with a scenic landscape on the cover and a photo of women practicing yoga inside.
Brochure with the title "A place to restore" and the logo "the WELL a renewal retreat" on the front, featuring a soft desert landscape background and an interior scene of a cozy, minimalist bedroom with white bedding and a hanging lamp.
Tri-fold wellness brochure with text about yoga retreats and massage therapy, an image of people practicing yoga, and a colorful array of fruits and vegetables at the bottom left.

product packaging

A white tote bag hanging on the back of a wooden chair against a gray wall, with the text 'the WELL' and 'carry calm with you' printed on it.
A white candle in a clear glass holder next to a white box with minimalist design, branding 'the WELL', and the text 'light lives here' and 'handmade in arizona'.
A white insulated bottle with a wooden cap and a metal handle, labeled "the WELL" and with the phrase "a wellspring within" on the side, standing on a plain surface with a light gray background.
Spiral-bound notebook with the words 'your story unfolds here' and logo for 'the WELI a renewal retreat,' accompanied by a pen on a light gray surface.

promo + social media video

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