Desert landscape with various cacti and shrubs, mountain range in the distance, under a pastel-colored sky at sunset.

Orange County Web + Brand Design

Brand Identity + Video

Sedona Wellness Retreat

01. Behind the Brand

the WELL is a sanctuary imagined for those seeking stillness in a world that never pauses. Rooted in the red clay calm of Sedona, it embodies renewal, balance, and quiet transformation. Each element [sound, scent, light, and word] invites you to come home to yourself. the WELL isn’t simply a retreat; it’s a return.

let's chat
A woman kneeling with her eyes closed, holding a card, in a serene indoor setting with a gong, lanterns, and soft lighting.

02. Behind the Design

  • As a conceptual wellness brand, the WELL needed more than a logo, it needed an atmosphere. The goal was to translate serenity into a tangible identity system that could hold space for reflection while feeling intentional and modern. Without a cohesive brand presence, the concept risked blending into the growing field of wellness retreats instead of standing out as a destination for soulful transformation.

  • We approached the design as an ecosystem of calm. The branding suite was anchored by refined typography [timeless, yet softened by organic spacing] and a color palette inspired by natural minerals and sunrise tones. The logo became a symbolic vessel: circular, grounded, and fluid.
    A poetic print brochure guided potential guests through the sensory experience, while a promotional video captured the essence of Sedona’s desert light and the gentle ritual of arrival. Product packaging for the welcome kit extended the experience beyond the retreat itself, turning each item into a tactile reminder of balance and belonging.

  • The project drew from the language of nature: sandstone horizons, rippling water, the hush of morning air. Visually, it married minimalist design with cinematic intimacy: vintage textures, soft gradients, and the tactile calm of matte paper and linen. The creative direction balanced stillness and transformation, translating the meditative spirit of Sedona into a cohesive brand narrative that feels as restorative as it looks.

    • Comprehensive Branding Suite (logo, palette, typography system)

    • Print Brochure Design

    • Promotional Video + Vertical Cut for Social Media

    • Product Packaging for Welcome Kit

03. the Color Palette

04. the Logos

A circular logo with cursive line art and text reading "a renewal/retreat at the WELL".
Logo for The Well, a renewal retreat, featuring stylized text and a minimalist illustration of a person doing yoga.
Stylized text that reads "the WELL," with a small diamond shape in between the words.
Stylized text saying 'theyWELL' with a small diamond shape in the middle, all in light gray color.
The words "the WELL" stylized with a mix of script and serif fonts, on a black background.
A logo with a stylized line drawing of a heron, the words 'a renewal/retreat' at the top, and 'the WELL' at the bottom, all enclosed in a circle on a black background.

05. the Typography

A website layout showcasing Bulgarian typography style. The design features large stylized fonts, with sections for alphabet characters in uppercase and lowercase, and a color palette with corresponding color codes.
Design layout showing different font families, with sample characters and numbers, and a paragraph describing the Nicky Sans font family.
Brochure for a wellness retreat called 'the WELL' with a scenic landscape on the cover and a photo of women practicing yoga inside.
Brochure with the title "A place to restore" and the logo "the WELL a renewal retreat" on the front, featuring a soft desert landscape background and an interior scene of a cozy, minimalist bedroom with white bedding and a hanging lamp.
Tri-fold wellness brochure with text about yoga retreats and massage therapy, an image of people practicing yoga, and a colorful array of fruits and vegetables at the bottom left.
White tote bag with the text 'theWELL' and 'carry calm with you' hanging on the back of a wooden chair.
A white candle in a clear glass holder next to a white box with minimalist design, branding 'the WELL', and the text 'light lives here' and 'handmade in arizona'.
A white insulated bottle with a wooden cap and a metal handle, labeled "the WELL" and with the phrase "a wellspring within" on the side, standing on a plain surface with a light gray background.
Spiral-bound notebook with the words 'your story unfolds here' and logo for 'the WELI a renewal retreat,' accompanied by a pen on a light gray surface.

STAY a WHILE.

…or START something NEW.

You can dive into the work we might create together, or wander through the words and ideas that shape it.

visit the blog
Let's work together
A pair of eyeglasses and a mug on a table next to a laptop, with sunlight casting shadows through window blinds in a monochrome photo.