vael

branding design for local jewelry company

VAEL is a sophisticated jewelry brand that embodies a captivating blend of mystical, spiritual, and edgy aesthetics. They specialize in handcrafted, gold-filled jewelry pieces designed for versatile layering, allowing wearers to create an endless array of unique looks. The brand sought a logo that exudes luxury while incorporating sacred geometry to evoke a sense of sacredness and balance. They preferred a neutral color palette that remains refined yet interesting, avoiding dullness. VAEL aimed to extend its visual identity across packaging and clothing, ensuring consistency and elegance. To complement their branding, they also required stunning photography that highlights their products for online listings and social media, capturing the intricate details and the brand’s ethereal vibe.

2025
VAEL | mystery + metal
Jewelry
Visual Branding Design
- branding design including logo, color palette and patterns
- brand product photography + styled shoots
- video