Brand & Squarespace Website Design Case Studies
Stories from therapy practices, wellness pros, and women-led small businesses who needed their Squarespace site to catch up with them
Good design looks great. Thoughtful design does more.
Every business has a story. And the best brands don't just look beautiful; they make that story easier to tell, easier to understand, and a whole lot harder to forget.
Here's a little peek behind the curtain at some of the businesses I've had the pleasure of working with. From therapy practices ready for a more authentic online presence to a skincare brand finding its next chapter, each project started with a different challenge and ended with something completely its own.
Take a look around. You'll see the creative decisions, the strategy behind them, and how everything came together. And if you find yourself thinking, "Hmm... my business could use a little of that," well, you're in the right place.
Open Room Therapy
Brand Identity & Squarespace Website Design for a Modern Therapy Practice
Therapy doesn't have to look or feel like every other therapy practice. For Open Room Therapy, the goal was to create a welcoming, distinctive brand and online presence that reflected its personality and connected with the people it was meant to serve. A little less conventional therapy branding, a lot more authenticity.
Dr. Betsy Chung
Therapist Branding, Photography & Squarespace Website Design
Dr. Betsy had years of experience, a well-established practice, and a personality that deserved more than another generic therapist website. What started as a long-overdue redesign became a complete brand transformation, bringing her visual identity, messaging, photography, and website together into something warm, confident, a little edgy, and unmistakably Betsy.
Skin Edit
Skincare Branding, Product Photography & E-Commerce Website Design
When Cassie decided to close her esthetics studio, she wasn't ready to walk away from the relationships she'd built with her clients. So we gave her business a new chapter. From naming and branding to product photography and a custom Squarespace online shop, Skin Edit became a skincare destination that pairs curated products with something you don't always find online: real, personal guidance.
Your Business Has a Story Worth Telling, Too.
Maybe you've outgrown your current brand. Maybe your website technically works, but doesn't quite feel like you anymore. Or maybe you've got a million ideas bouncing around in your head and need someone who can make sense of them (preferably without making you learn how to become a designer in the process).
That's where I come in.