Jessica came to AFOTIK with a clear purpose but a fragmented digital presence. Her previous website lacked personality and polish; her visuals didn’t reflect her depth, and her brand voice felt muted. She wanted an identity that felt professional but personal [feminine without cliché, grounded yet modern] and a website that clients could feel safe in from the very first click.

We built a cohesive brand system and Squarespace website that mirrors Jessica’s calm confidence. The color palette blends deep navy and soft rose tones, creating a professional yet inviting atmosphere, while hand-drawn line art adds a human touch throughout the design.
Typography choices balance clarity and emotion: a clean serif for trust and a modern sans-serif for approachability.

Every detail was crafted for resonance, not noise; from the rhythm of her headlines to the warmth of her photography. Her site was optimized for therapist SEO keywords and local reach, ensuring that clients searching for “Orange County therapist” or “IFS therapy near me” can easily find her.

The visual direction drew from attachment and the language of connection: gentle curves, organic motifs, and feminine strength. We incorporated vintage textures and soft light to echo the emotional texture of therapy itself: layered, imperfect, and beautiful. The line art symbolizes the threads that connect us; messy, intricate, and ultimately whole.

• Brand Identity Design (logo, color palette, typography system)

• Custom Squarespace Website Design & Development

• Copywriting & SEO Optimization

• Brand Photography & Video Direction

• Print Collateral (rack cards + business cards)

• Reusable Social Media Template Kit