Project Name

Before AFOTIK’s redesign, Balænce lacked a cohesive digital identity. The existing visuals and web presence didn’t reflect the band’s cinematic sound or conceptual depth. There was no consistent brand system to carry across streaming platforms, videos, and social channels, and no true home for fans to explore beyond Spotify or YouTube.

I began by crafting a complete brand identity system [logo, typography, and color palette] designed to translate emotion into form. The site was developed on Squarespace for its flexibility and fluid motion options, integrating Spotify, Apple Music, and YouTube so listeners could move seamlessly between visual storytelling and sound.

The design approach balanced stark black-and-white photography with rich atmospheric tones, custom textures, and organic typography. Each page was treated as a chapter [part ritual, part narrative], inviting the audience into the world of Balænce rather than simply presenting information.

Visually, the project drew from early 20th-century photography, occult symbolism, and the haunting simplicity of analog design. The site’s rhythm mirrors a song’s arc, building tension, offering release, and leaving space for resonance.