ORANGE COUNTY BRAND + WEB DESIGN STUDIO
Brand + Squarespace Web DESIGN packages for Women-Led Small Businesses
Empathy meets artistry. Strategy meets soul.
AFOTIK Creative Studio offers three brand and web design packages for women-led small businesses in Orange County, California, and beyond: The Flagship, a full creative direction package that brings your brand, website, photography, and copy together from day one; The Foundation, a focused brand identity and web design package; and The Fix, a single brand identity or website project for businesses that only need one piece fixed, not the whole thing rebuilt. Every package includes a custom Squarespace website built on foundational SEO. Want the full breakdown of everything AFOTIK offers, service by service?
See the full list of services →
Which package is right for YOU?
Most people land here already knowing roughly what they need. If you're not sure, here's the fast version:
The Flagship is for you if you're starting close to scratch and want your brand, website, and photography built together instead of stitched together over three separate hires.
The Foundation is for you if you need your brand identity and website working as a matched set, without the added photography and marketing pieces.
The Fix is for you if most of what you have is working, and it's really just the logo, or really just the website, that's holding you back.
Still not sure? Book a free call → and we'll figure it out together.
Design for businesses with something REAL beneath the surface.
AFOTIK works with women-led businesses whose work carries depth, personality, and a clear point of view. That may include therapists, psychologists, wellness professionals, skincare brands, artists, creative service providers, food businesses, movement studios, and other thoughtful founders building something meaningful.
the FLAGSHIP | Everything, Under One Roof
The full creative direction, brand, website, photography, and copy, built together instead of stitched together after the fact.
Starts at $3790
WHAT’S INCLUDED:
-
A complete logo suite, color palette, typography system, and visual direction designed to feel unmistakably yours.
-
Clear positioning, audience insights, messaging direction, and a creative compass to guide the work.
-
A strategic, mobile-friendly five-page website with foundational SEO and a launch-ready structure.
-
Website copy written in your voice, structured to convert and easy to update as your business grows.
-
A brand photography session (headshots, lifestyle, on-location at a spot of your choosing) or a product photography session (up to 25 products, shot in-studio) — whichever fits your business. Need both? Available as an add-on.
-
Choose up to three print or digital pieces to help your new brand show up consistently beyond the website.
-
Six custom Instagram templates and profile-image direction for a cohesive launch.
-
Twelve weeks of guidance, light updates, and post-launch support so you're not left to figure it all out alone.
Ready to build the whole thing at once? Start your Flagship inquiry →
Common Questions About the Flagship
Can a designer build my logo and website together?
Yes, and it's usually the better way to do it. When your brand identity and your website are designed as one project instead of two separate hires, the visual language, the messaging, and the site structure all come from the same strategy instead of being reverse-engineered to match after the fact. That's the whole idea behind the Flagship: nothing gets stitched together after launch.
Will my designer help with my website content, or do I have to write it myself?
With the Flagship, copywriting is included. Your website copy is written in your voice as part of the project, not handed to you as a separate homework assignment. You'll still be looped in to review and shape it, but you're not starting from a blank page.
Will a new brand and website actually increase my sales?
There's no guarantee any design project comes with, and anyone who promises one is overselling it. What a strategic brand and website does do is remove the friction between a good business and someone deciding to trust it: clearer positioning, a site that's easy to act on, and a first impression that matches the quality of the work you're already doing. The Flagship is built to close that specific gap.
the FOUNDATION | Brand Identity & Web Design
A clear, cohesive brand and a website that finally works together instead of feeling bolted on.
Starts at $2490
WHAT’S INCLUDED:
-
A complete logo suite, color palette, typography system, and visual direction designed to feel unmistakably yours.
-
Clear positioning, audience insights, messaging direction, and a creative compass to guide the work.
-
A strategic, mobile-friendly five-page website with foundational SEO and a launch-ready structure.
-
Website copy written in your voice, structured to convert and easy to update as your business grows.
-
One print or digital piece to help your new brand show up consistently beyond the website.
-
Three custom Instagram templates and profile-image direction for a cohesive launch.
-
Six weeks of guidance, light updates, and post-launch support so you're not left to figure it all out alone.
Ready for a brand and website that actually match? Start your Foundation inquiry →
Common Questions About the Foundation
What's the difference between the Foundation and the Flagship?
The Foundation covers your brand identity and website design, built together as one project. The Flagship covers all of that plus photography, more marketing pieces, more Instagram templates, and a longer support window after launch. If you already have decent photography, or you're not ready to add that piece yet, the Foundation gets you the same coordinated brand-and-web foundation without paying for extras you don't need right now.
What's actually included in a professional website design like this?
The Foundation's website is a custom-designed, mobile-friendly Squarespace site built around your specific pages, offers, and audience, with foundational SEO worked in from the start (page titles, headers, image optimization, keyword placement). It's not a template with your logo dropped in. It's built for your business specifically.
How long does a project like this actually take?
Foundation projects move through strategy, design, and build in phases, with six weeks of support built in after launch to handle questions and light updates. The exact timeline depends on how quickly feedback rounds move on your end.
If you want the phase-by-phase breakdown, it's on the Services page →
the FIX | Brand Identity or Squarespace Web Design
Sometimes you don't need the whole rebuild, just the one piece that's actually holding you back. Pick your path.
Starts at $1490
Path One: Brand Identity
A strategic brand design experience for business owners who need a clear, cohesive visual foundation, without the full Foundation-level investment. We'll move beyond "I picked these colors because I liked them" and build a brand identity with meaning, direction, and staying power: your logo, colors, typography, imagery, and creative direction all working together to feel recognizable, elevated, and unmistakably yours.
What's Included:
-
A thoughtful foundation for your audience, positioning, personality, and overall visual direction.
-
A primary logo, secondary variations, and a supporting brand mark designed for flexibility across platforms.
-
A curated palette that reflects the mood, personality, and emotional tone of your brand.
-
Font pairings and usage guidance to help your brand feel polished and consistent across platforms.
-
Supporting icons, patterns, textures, or illustrations developed to deepen the identity.
-
A practical brand guide that brings the full system together and shows you how to use it.
Path Two: Web Design
A fully custom website design experience for business owners who are ready for a more thoughtful, polished, and strategic online presence. This isn't a few pretty pages and hoping for the best, we'll shape your website around your audience, your offers, your voice, and the way people actually move through information.
What's Included:
-
A fully custom website designed around your brand, audience, offers, and client experience.
-
Thoughtful pages, user flow, and calls-to-action that make the next step easy to find.
-
A polished experience across desktop, tablet, and mobile.
-
Page titles, descriptions, image alt text, and basic keyword placement to help your site start on solid ground.
-
Clear pathways and design decisions that support inquiry, booking, or purchase.
-
A walkthrough of your site and support around launch so you feel confident managing the basics once it's live.
Know which piece needs fixing? Start your Fix inquiry →
Common Questions About the FIX
Can you fix just my website without touching my whole brand, or the other way around?
Yes, that's the entire point of this package. The Fix is built for businesses where most of the brand is already working, it's just one piece, usually the logo and visual identity, or the website itself, that's not holding up its end. You pick the path that matches what's actually broken instead of paying for a full rebuild you don't need.
Is Path One just a new logo, or is it more than that?
More than that. A logo on its own doesn't give you a color system, typography, or the supporting visual elements that make a brand feel consistent everywhere it shows up. Path One builds the full identity system around your logo, so it holds up across your website, social, and print, not just in one file.
Do I have to write my own website copy for Path Two?
By default, yes, using a guided fill-in-the-blank template provided at kickoff, and your project timeline officially starts once that copy is submitted, not on day one. If writing isn't your thing, professional copywriting is available as an add-on so you're not stuck staring at a blank page on a deadline.
Still Deciding?
Every project starts the same way: a conversation about where your business is now and what's actually not working.
Book a free call → and we'll figure out which package fits, or whether something in between makes more sense.
Want the granular, service-by-service version first? Browse the full list of services →
-
Yes. AFOTIK offers brand strategy, visual identity design, and custom Squarespace websites for small businesses ready for a more cohesive presence. You can book branding or web design as a standalone service, or choose a full brand + website partnership if the pieces need to come together as one clear, connected ecosystem.
-
I do. AFOTIK specializes in thoughtful, custom Squarespace websites for women-led small businesses with heart, personality, and a story worth telling. The goal is not simply to make the website look better. It is to create a strategic, easy-to-navigate online presence that feels like a natural extension of the business behind it.
-
Absolutely. AFOTIK is based in Orange County, California, but I work with clients near and far. Most of the process can happen virtually through thoughtful questionnaires, collaborative check-ins, and a clear client portal that keeps everything organized along the way.
-
Yes. Therapists, counselors, psychologists, and wellness professionals are an important specialty within AFOTIK. These businesses need more than a polished website. They need a presence that communicates trust, warmth, clarity, and professionalism without feeling clinical, overly soft, or interchangeable with every other beige waiting-room brochure on the internet.
Click here to learn more about my brand and web design services for therapy practices.
-
It depends on where your business feels stuck.
If your visuals no longer reflect the quality of your work, but your website is still serving you well, brand design may be the right place to begin. If you already have a strong identity but your website feels dated, confusing, or difficult to update, a custom Squarespace website may be enough.
If the entire presence feels pieced together (or you are not quite sure where the disconnect is) The Story is usually the best fit. It brings strategy, branding, and web design together so each piece supports the next.
Your Work is GOOD.
Let's build something that finally does it justice.
