brand + WEB DESIGN + PHOTOGRAPHY for LOCAL MUSICIAN // BALÆNCE
Balænce is the sonic vessel of Southern California musician Scott Cunningham, who writes and records songs that drift between ruin and beauty, light and shadow. Each composition feels less like performance and more like invocation; an attempt to capture the ache of memory, the hunger of desire, and the fragile weight of time.
Performing in intimate venues across Orange County, Balænce blurs the lines between gothic atmosphere and emotional honesty, weaving elements of folk, electronic, and industrial sound into haunting, cinematic experiences.
Balænce is not a mask but a mirror, reflecting what’s been lost, and what still longs to be found.
Before AFOTIK’s redesign, Balænce lacked a cohesive digital identity. The existing visuals and web presence didn’t reflect the band’s cinematic sound or conceptual depth. There was no consistent brand system to carry across streaming platforms, videos, and social channels, and no true home for fans to explore beyond Spotify or YouTube.
I began by crafting a complete brand identity system [logo, typography, and color palette] designed to translate emotion into form. The site was developed on Squarespace for its flexibility and fluid motion options, integrating Spotify, Apple Music, and YouTube so listeners could move seamlessly between visual storytelling and sound.
The design approach balanced stark black-and-white photography with rich atmospheric tones, custom textures, and organic typography. Each page was treated as a chapter [part ritual, part narrative], inviting the audience into the world of Balænce rather than simply presenting information.
Brand Identity System (logo suite, palette, typography)
Squarespace Website Design & Development
Copywriting & Story Development
Visual Direction for Photography & Video
Spotify + Apple Music Integration
Custom Motion & Interaction Design
