brand & web design for local life-coach

sol smith

Sol Smith is a well-loved TikTok personality and a passionate Neuro-Affirming Life Coach, dedicated to helping individuals with Autism, ADHD, and AuDHD. As his online presence grew quickly, he realized it was time for a fresh brand look that better reflected who he is now and helped him connect more with his audience.

He wanted a logo that was both eye-catching and simple, capturing the heart of his brand while keeping things straightforward. His favorite colors are warm and welcoming, yet professional, designed to make his audience feel a sense of trust, warmth, and knowledge. Plus, his website was upgraded to include a shop where people can buy related products or services, along with an easy-to-use booking system that makes scheduling sessions simple and accessible. This new look and tools help him stay approachable and professional as he continues to support his community.

www.professorsol.com

  • 2023

  • Professor Sol Smith

  • Wellness/Coaching

  • Brand Design/Web Design

    • brand design including logo, color palette

    • website design

    • e-commerce built in

    • private client area

    • scheduling system built-in

    • brand photography + video

“Thank you again—for basically changing my life and saving it through all of your work.”

Sol

Logo

Colorful logo with the text 'LOST' partially visible over a rainbow gradient background with red, yellow, green, and blue sections.
A black computer keyboard with white keys and some colored keys

color palette

typography

Screenshot of the font called Anziano Pro showing uppercase and lowercase alphabet samples on an orange background.
Sample text illustrating the Minerva font style, showing uppercase and lowercase alphabet characters on a beige background.

photography

video

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