Brand design for Orange County Therapist
Jessica Lu lcsw
Jessica is a versatile psychotherapist in Orange County, CA. She specializes in attachment-focused therapy, using Internal Family Systems (IFS) and EMDR with adults seeking to overcome perfectionism, low self-esteem, anxiety, shame, and more.
Jessica needed a website and brand that connected with her audience and reflected her personal values. She aimed for a professional color scheme that was feminine yet included navy blue. She also wanted line art elements throughout the site that felt both feminine and warm.
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2023
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Jessica Lu LCSW
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Mental Health, Therapy
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Brand + Web Design
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Brand design including logo, color palette, design elements
Website design
SEO optimization
Brand photography and video
Print materials including rack cards and business cards
Reusable social media templates
“You have an incredible talent and ability to capture the essence of each person you work with.”
— Jessica
logo
color palette
typography
social media
video
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