brand identity + web design for clinical psychologist// Dr. Julie Heier
This project was a full rebrand and custom website design for Dr. Julie Heier, a clinical psychologist specializing in chronic illness and identity-informed care.
From the beginning, the direction was clear: this brand needed to feel grounded, intelligent, and deeply human—science-forward without losing warmth. Drawing from Julie’s inspiration, I built a visual language rooted in movement and flow. The logomark and custom “h” were designed to echo the quiet rhythm of water [ripples expanding outward] symbolizing both emotional depth and the subtle, ongoing process of change.
Green became the anchor. A rich, dark tone grounded the brand in stability and growth, while a softer palette added contrast and accessibility. The result is a system that feels calm, but never passive/confident, but never clinical.
The website extends this thinking into a lived experience. Clean structure, intentional typography, and spacious layouts allow the content to breathe while guiding users through Julie’s approach to therapy: real, affirming, and rooted in both science and lived experience. Messaging throughout emphasizes clarity over jargon, creating an environment where potential clients feel understood without being overwhelmed.
This project was about more than aesthetics, it was about building trust from the first interaction. A brand that reflects the way Julie works: thoughtful, direct, and deeply attuned.
Visual Identity Design
Custom Logomark & Typography System
Brand Color Palette
Creative Direction
Squarespace Website Design & Development
Responsive UX/UI Design
Page Layout & Content Flow
Mobile Optimization
Brand Collateral Design
Digital & Print Brand Assets
Art Direction
