brand identity + web + print design for therapy practice// KarismaCare
In the heart of Queens, New York, Karisma Ajodah, LCSW, has created a space where therapy feels less like an appointment and more like a return to self. As both psychotherapist and meditation instructor, she weaves mindfulness and evidence-based care into every session, guiding clients toward empowerment, awareness, and healing.
Karisma’s previous digital presence didn’t reflect the warmth or depth of her therapeutic approach. She wanted a cohesive brand identity and a Squarespace website that mirrored her voice: spiritual yet grounded, professional yet deeply human. Her goal was to create an online space that felt safe, inviting, and empowering for those beginning their healing journey.
I began with discovery: uncovering the soul of her brand through tone, imagery, and language. The brand design blends deep blues and soft golds [colors that evoke serenity and inner strength] paired with clean typography and organic design elements.
The website strategy and copywriting centered on mindfulness and empowerment, integrating Karisma’s specialties in trauma-informed care, meditation, EMDR, and ACT therapy. Each page was designed as a sanctuary; calm, intuitive, and easy to navigate.
Brand Identity System (logo suite, color palette, and design elements)
Website Design & Development (Squarespace)
Copywriting & Messaging
SEO Setup & Integration
Custom Webpage Thumbnails
