brand identity + concept development for winery + tasting room 

// SUBPLOT

SUBPLOT is a conceptual wine brand built around the kinds of moments that don’t look important at the time.

The ones that happen after the plates are cleared.
Or right before someone says something they can’t take back.
Or in that strange, quiet stretch of the day when nothing is wrong, exactly \ but something has shifted.

It’s not about celebration.
It’s about recognition.

Each wine is treated like a scene; written, edited, reconsidered. Labels take the form of working screenplay pages, complete with revisions and crossed-out lines, because most stories don’t arrive fully formed. They get interrupted. Rewritten. Softened around the edges.

Subplot isn’t trying to be the main event.
It’s built for the parts people remember later.

• Brand Strategy + Concept Development

• Visual Identity System

• Primary Logo, Secondary Logo + Logomark

• Typography + Color Palette

• Screenplay-Inspired Wine Label Design

• Bottle + Box Packaging Design

• Tasting Menu + Wine Club Collateral

• Poster + Print Applications

• Art Direction + Brand World Building

• Campaign Mockups + Visual Storytelling