For KarismaCare, I collaborated with founder Karisma Ajodah, LCSW, a psychotherapist and meditation instructor in Queens, NY. She wanted her brand and website to embody warmth, spirituality, and empowerment, reflecting her therapeutic approach. Her goal was to craft an online space that feels like entering a sacred, calming environment where potential clients feel safe, understood, and supported.

I helped define her brand identity through a comprehensive profile, including tone of voice, visual style, and messaging centered on mindfulness and compassion. She preferred a color palette dominated by blue with occasional gold accents. I then developed her website strategy and copy, integrating her specialties (psychotherapy, meditation instruction, and case management) while showcasing her unique combination of evidence-based methods with Buddhist-inspired practices. The outcome is a brand and website that blend professionalism with warmth, fostering connection and trust among clients.